冲突视角下运输订单商业竞争战略研究
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

F125;F532. 4

基金项目:

国家自然科学基金青年项目(71601096);江苏省自然科学基金基础研究项目(BK20160809)


A Study of Business Competition Strategies for Cargo Freight Orders in Sino-Europe Cargo Train Services from the Perspective of Conflicts
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 文章评论
    摘要:

    运用图模型理论研究冲突视角下中欧班列运营过程中运输订单商业竞争战略,构建“渝新欧”班列运营商、“苏满欧”班列运营商和昆山IT企业之间的商业竞争冲突模型。利用TOPSIS法评估班列的运输效率,确定决策者偏好,通过计算均衡解获得符合各决策者利益的理性对策。借助灵敏度分析研究决策者偏好改变对模型冲突结果的影响。研究表明:在竞争中,运输效率较低的一方可以通过降低价格弥补自身劣势而获得订单;运输效率较高的一方只有通过降价才能获得订单。该研究为班列运营商提供利益冲突中的商业竞争战略,能为顾客企业选择高效合理的运输线路提供有效的战略决策,同时亦能为宏观调控者规范市场、提高市场运输效率提供有效的政策启示。

    Abstract:

    The paper aims to study business competition strategies for cargo freight orders in Sino-Europe cargo train services from the perspective of conflicts by using Graph Model for Conflict Resolution and to construct the conflict resolution model applicable for the business services such as Chongqing-Xinjiang-Europe cargo train, Suzhou-Manchuria-Europe cargo train and Kunsan IT. It uses TOPSIS to assess the transportation efficiency of cargo trains, to study the conflicts in the competition for cargo routes, to determine decision maker’s preferences and to analyze the rational strategies by decision makers in the profit competition with Graph Model for Conflict Resolution. A sensitivity analysis is given to show that any change in decision makers爷 preferences may have impact on the results of Graph Model for Conflict Resolution. The study indicates that Sino-Europe cargo train services may effectively get more cargo freight orders by reducing prices in the competition for business orders and that those less efficient cargo train services may take an upper hand over others in competing for cargo freight orders by lowering the transportation prices. The study provides cargo train services with business competition strategies in the conflicts of profit-seeking and give potential customers more effective strategies to choose more efficient cargo train routes. Governments may also be guided to regulate and improve the efficiency of the market.

    参考文献
    相似文献
    引证文献
引用本文

何沙玮 朱 冰.冲突视角下运输订单商业竞争战略研究[J].河海大学学报(哲学社会科学版),2018,20(6):50-56.(HE Shawei, et al. A Study of Business Competition Strategies for Cargo Freight Orders in Sino-Europe Cargo Train Services from the Perspective of Conflicts[J]. Journal of Hohai University (Philosophy and Socail Sciences),2018,20(6):50-56.(in Chinese))

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2019-01-02
  • 出版日期: