Abstract:Based on the current situation of the image shaping of China's hydropower enterprises, the existing lieratures are reviewed, and the necessity of the image shaping and the feasibility of collaborative innovation are determined. According to the associative network theory, the literature and case analyses, field investigations and primary-level talks are adopted to analyze the image-shaping dilemma, and the functions of three collaborative subjects, countries, corporations and project departments, are discussed. Finally, some countermeasures and advices are proposed for the image shaping of China's large hydropower enterprises as follows: improvement of assessment indexes and establishment of laws and rules, strengthening of public relations and social responsibilities, improvement of environmental awareness and civilized construction.