Based on the relationship between water culture and water landscape, the concept of water culture is introduced into the planning of urban water landscape. Through the analysis of five characteristics of water culture during the new times, the typical misunderstandings in the planning of modern water landscape are investigated. Five ideas are summarized for constructing the water landscape innovatively displaying the local natural features and cultural customs and highlighting the city brand. On this basis, the advantages and disadvantages of planning of water landscape of Jiangyin City, “8 miles along the Yangtze River and 10 miles along Xicheng Canal”, are analyzed so as to provide reference for the development of urban water landscape in the future.