Based on the analysis of the connotation of ecological products, the value realization mechanism of government-led, market transaction and social participation is analyzed, and three different types of practical exploration projects in the Yellow River Basin are illustrated, and then the difficulties in the realization of the value of ecological products are analyzed layer by layer. This paper proposes some innovative approaches, such as improving supply capacity, deepening market trading, strengthening financial support and enhancing cooperation level, to provide some theoretical support for reducing the obstacles of realizing the value of ecological products and improving the value diversification of ecological products in the Yellow River Basin.