he realization of the value of ecological products is the practical carrier of promoting the construction of ecological civilization and implementing the theory of “Lucid waters and lush mountains are invaluable assets”. This paper uses Cite Space, a bibliometric tool, to visually analyze the keyword time zone map, cluster map and outburst word view of 567 domestic ecological product value realization papers from database of CNKI, and to clarify the research progress, evolution path and development trend of ecological product value realization. The findings show that the research on the value realization mechanism of ecological products mainly goes through three stages: putting forward the concept of value realization, pilot exploration, and comprehensive promotion. The research content mainly includes connotation research, theory and practice research of value realization of ecological products, and the research emphases of value realization of ecological products are different in different periods. Based on the visualization analysis of the map the realization of the value of ecological products should aim at the organic integration of economic, social and ecological benefits, improve the system of value realization, strengthen multi-subject cooperative supply, dig deep into rural ecological products, and comprehensively and effectively promote the construction of ecological civilization in the future.