Urban riverside green space landscape design is an important way to realize the value of ecological products, and the insufficient regional characteristics of traditional urban riverside green space landscape lead to serious homogenization of ecological products and lack of attractiveness in the ecological product market. Starting from the design of urban riverside green space landscape engineering, taking Quzhou Xin'an Lake Jiming Wetland and Qinglong Wharf as examples, this paper discusses the importance of the combination of urban riverside landscape design and regional characteristics to enhance the realization of ecological product value, and puts forward the relevant safeguard measures for urban riverside green space landscape design from three aspects:perfect urban transportation network, construction of supporting facilities and ecological product value accounting of riverside green space landscape, so as to provide reference value for the value realization mechanism of urban riverside green space landscape ecological products.