Based on the living water users'interviews and questionnaire survey of residents in Beijing, the residents'willingness to pay for living water price is sampled and investigated in six districts of Dongcheng, Xicheng, Chaoyang, Haidian, Fengtai and Shijingshan. The Logistic regression model is used to analyze the main factors for residents'willingness to pay for living water price, which include satisfaction attitude for water supply service, family's affordability, cognitive degree of water shortage in Beijing and attitude to the current water price. The results show that 26. 6% of respondents have willingness to pay higher water price than the current water price. The analysis indicates that the higher the users'satisfaction to water service attitude, the lower the proportion of water charge to household income, the more understanding to the current situation of water shortage in Beijing, the more intense the residents'willingness to pay for water price. It is suggested that according to the analysis results, different target pay groups should be distinguished, perfect water price adjustment policy and propaganda work should be formulated, and water price subsidies for low-income residents should be strengthened so as to improve the residents'willingness to pay.