The diversification of media environment and manturation of audience's psychological behavior make brand placement based on interaclive experience be the hot topic in the field of brand communication，and the effectiveness is the core research content of brand placement. The paper aimsto use new measurement and index such as cognitive neuroscience measurement and inlernel measurement to deemen the research of the effectiveness of brand placement.Also，it deeply analyzes the influeWial factors and mechanism of effectiveness of brand placement to explore the effective way of improving brand placement to meet the demands of brand communication from the perspective of timeliness and applicability.