Abstract:Contemporary China has got into “microera”“mobile internet era”“information network era”“wemedia era” and “new media era”. The unprecedented problems of network governance have been a hard nut to crack for many years, which results in the unstable situation of the leading mainstream ideology, management power and discourse power. Even in some areas or to a certain degree, there is potential danger of losing the ideology leadership. In order to strengthen the construction of Chinas network ideology in new media era, it is necessary to get rid of and reject the five misunderstandings about the construction of network ideology, namely “network valuefree theory”“internet freedom theory”“pseudo proposition theory”“attachment theory” and “technologyoriented theory”. Then, the paper puts forward the basic approach to the construction of Chinas network ideology from the perspective of reconstruction, system construction and mechanism construction in order to promote the construction of Chinas network ideology and improve the function of ideology.