Ideological production theory is an important part of Marxist production theory. Ideological production can be understood as a special spiritual production activity determined by material production, interpreted as the specific and historical unification process of social existence and social consciousness, concretized in a production with knowledge, power and discourse as the basic elements. The ideological production of the Communist Party of China in the new era is carried out at the intersection of theory, history and reality. The domestic and international situations have brought about great opportunities and new challenges to ideological production. Therefore, in terms of basic thinking, the Communist Party of China[JP2]should strictly adhere to the fundamental value of putting people first, establish the content system of ideological production by starting from balancing domestic insufficient development, satisfying people’s needs for a better life, and providing Chinese wisdom and solutions for world development, and further consolidate the material basis of ideological production, improve the institutional support of ideological production and strengthen the organizational guarantee of ideological production. In this way, a new ideological production chain that conforms to the new pattern of the new era can be constructed and the contours of socialist ideology production which outclasses capitalism can be sketched.