While the era of big data has brought us convenience in information sharing, it has also produced anomie and disorder of ethics. Since the enlightenment movement, right has become the foundation of modern ethics system, and also the cornerstone of information ethics. To solve the current problems of information ethics, it is urgent to construct the right order of standardizing the information society. Both utilitarianism and liberalism have different understandings of individual rights. It is impossible to guarantee the realization of individual rights if they are divorced from social relations or the connection between society and individuals. Starting from the “real man”, the Marxist view of rights adheres to the combination of man’s all round free development and social free development, and emphasizes that under the premise of clarifying the dialectical relationship between rights and obligations, some inequality in content and form should be used to guarantee the right of individual free development, so as to realize the equality in essence. In the era of big data with the gradual expansion of social differences, the construction of information ethics from the Marxist concept of rights should not only realize the feedback of social development on individual development, but also realize the promotion of individual development on social development, so as to solve the contradiction between social benefits and individual rights and interests, and form a unified and harmonious state of individual development and social progress.