As a cultural wave sweeping the contemporary society, the “new China-Chic” is winning the widespread favor and resonance of the public with an unprecedented attitude, and its essence is an innovative way for society to inherit and develop the essence of traditional culture. In the new era, the internal mechanisms such as people’s spiritual needs, consumption upgrading, youth cultural identity, and the development and dissemination of online media have formed and boosted the breakthrough and expansion of the “new China-Chic”. On the one hand, “new China-Chic” draws on the essence of China’s excellent traditional culture and becomes unique in social culture with its characteristics of “retro” and “rejuvenation”. On the other hand, in the context of network communication, the “new China-Chic” has expanded from a small crowd to a popular, even globalized, and has become a cultural trend with cutting-edge aesthetic and trendy ideas and highlighting China’s self-confidence and world vision. The content elements of “new China-Chic” enrich and develop the connotation of excellent traditional culture, its communication form has innovated the carrier and method of inheriting and developing excellent traditional culture, and the cultural narrative strategy has promoted the construction and dissemination of excellent traditional culture, showing a distinctive era value and far-reaching cultural significance. With the help of the social and cultural phenomenon of “new China-Chic” to continue to promote the inheritance and development of excellent traditional culture, we need to pay attention to the power of the public on the basis of digging the essence and connotation of Chinese traditional culture. Through precise efforts in thought, way, object, technology and other aspects, the “new China-Chic” will radiate continuous vitality and mental outlook, thus igniting the “boiling point” of people’s recognition of traditional culture, and improving cultural confidence and national cohesion.