The cultural video model represented by Sora triggers multiple ethical risks and urgently needs to explore the path of rationalization. The substitution of Sora application triggers the risk of weakening human subjectivity, worsening the wealth gap due to the “absolute” unemployment wave, triggering a possible “New Ludendorff Movement”, and affecting the stability of human society. Sora accepts biased video data infiltration, depicting stereotypes about specific groups or viewpoints. The generated content lacks value diversity and inclusiveness, triggering highly covert social discrimination risks and affecting human social equity. The fake videos generated by Sora have a high risk of illegality, leading to the proliferation of fraudulent video information, high incidence of fraud crimes, and affecting social harmony. There is a lack of ethical regulatory framework for generative artificial intelligence in China, with unclear rules for algorithm regulation in specific application scenarios, insufficient rules for regulating usage behavior, and a lack of ethical safety rules for algorithms. There is an imbalance in the regulation of video data users’ behavior, which includes macro governance issues such as excessive emphasis on data protection and hindering the enrichment of data elements, as well as micro governance issues such as the lack of behavioral norms for data producers and weak applicability of some legal provisions. We should establish a scenario based classification and grading review system, vertically refine platform data usage behavior rules, conduct algorithm hearings, and ensure the participation of multiple stakeholders in algorithm design. We should strengthen the supervision of video data messenger behavior from institutional and technological dimensions, and promote the transparency and value diversity of Sora training data. We should grasp a global perspective, participate in the formulation and global sharing of technical standards for generative artificial intelligence algorithm underlying models, and strive to promote the cultivation of scientific and technological innovation talents and the introduction of professional talents from outside the field. And we should actively promote China’s participation in the North-South dialogue and South-South cooperation on ethical governance of artificial intelligence algorithms, and provide Chinese wisdom for global ethical governance of artificial intelligence.