面向新发展理念的公共文化服务政策取向与优化研究——基于“目标-工具-价值链”三维框架的探析
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(北京航空航天大学公共管理学院)

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蔡劲松(1969—),男,教授,博士,主要从事文化传播与管理、城市与社会治理研究。E-mail:bhcjs@buaa.edu.cn

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国家社会科学基金项目(22VRC059)


The Policy Orientation and Optimization of Public Cultural Services under the New Development Concept: Based on the Three-Dimensional Framework of “Goal-Tool-Value Chain”
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(School of Public Administration, Beihang University)

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    摘要:

    公共文化服务政策是政府建构公共文化服务体系的制度依据,是保障公民文化权益、促进公共文化服务高质量发展的重要基础。在新发展理念视域下,构建基于“目标-工具-价值链”的公共文化服务政策三维分析框架,对国家层面46项政策文本进行量化分析,从明确政策目标、平衡政策工具、协调政策主体等方面揭示公共文化服务政策的取向、特征、规律及不足。结果表明:国家层面公共文化服务政策配置复合型政策工具以匹配多样化价值链,从而实现具象化政策目标;现有政策偏好以环境型工具为主、供给型和需求型工具为辅,促进公共文化服务创新、协调发展;政策价值链设置多为政府负责型,聚焦公共文化服务的公益性和均等性。从整体看,公共文化服务政策目标趋于新发展态势但关注度不均,表现为对开放、绿色、共享政策目标关注力度不够;政策工具施策形式多元但分布结构失衡,表现为内部细分环节失耦与不均;价值链涉及主体广泛但协同统筹不足,表现为多元主体参与公共文化服务的协作机制不畅。基于此,应从贯彻落实新发展理念以消弭政策目标偏离、合理运用复合型政策工具以优化政策发展环境、推动多主体协同以重塑治理结构韧性等维度予以改进,从而为增强新时代公共文化服务效能提供政策支撑。

    Abstract:

    Public culture service policies serve as the institutional basis for the government to build a public cultural service system and are an important foundation for safeguarding citizens’ cultural rights and promoting the high-quality development of public cultural services. From the perspective of the new development concept, a three-dimensional analytical framework for public culture service policies based on “goal-tool-value chain” is constructed. Quantitative analysis is conducted on 46 policy documents at the national level. The orientation, characteristics, patterns, and deficiencies of public culture service policies are revealed from aspects such as clarifying policy goals, balancing policy tools, and coordinating policy subjects. The results show that public culture service policies at the national level configure compound policy tools to match diverse value chains, thereby achieving concrete policy goals. Existing policies prefer environmental tools as the main type, with supply and demand tools as supplementary, promoting the innovative and coordinated development of public cultural services. The policy value chains are mostly set as government responsibility types, focusing on the public welfare and equality of public cultural services. Overall, the existing public cultural service policies tend to follow the new development trend but with uneven attention, manifested as insufficient attention to open, green, and shared policy goals. The policy tools are diverse in form but unbalanced in distribution structure, manifested as decoupling and imbalance in internal links. The value chains involve a wide range of subjects but lack coordinated and comprehensive planning, manifested as poor collaboration mechanisms among multiple subjects in public cultural services. Therefore, improvements should be made in three dimensions: implementing the new development concept to eliminate policy goal deviations, rationally applying compound policy instruments to optimize the policy development environment, and promoting multi-subject collaboration to reshape the resilience of the governance structure, providing policy support for enhancing the effectiveness of public cultural services in the new era.

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蔡劲松,董欣静.面向新发展理念的公共文化服务政策取向与优化研究——基于“目标-工具-价值链”三维框架的探析[J].河海大学学报(哲学社会科学版),2025,27(2):51-62.(CAI Jinsong, DONG Xinjing. The Policy Orientation and Optimization of Public Cultural Services under the New Development Concept: Based on the Three-Dimensional Framework of “Goal-Tool-Value Chain”[J]. Journal of Hohai University (Philosophy and Socail Sciences),2025,27(2):51-62.(in Chinese))

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  • 在线发布日期: 2025-04-25
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