Traditional paths for rural revitalization have long depended on two external sources—administrative empowerment and urban capital infusion, leading to both low efficiency in resource allocation and a lack of agency of subjects, thus creating a structural dilemma. The rise of the digital economy provides a new paradigm to break through traditional path dependencies. New farmers, who possess dual attributes as “technological enablers” and “endogenous drivers”, have emerged as key actors in reconstructing the endogenous development momentum of rural areas. This paper constructs a four-dimensional progressive analysis framework—digital skills, economic income, cooperative ability, and dissemination consciousness—to reveal the internal logic of how digitally empowered new farmers drive rural revitalization. The findings indicate that new farmers promote rural endogenous development and transformation in three dimensions: Subject capability. Farmers shift from passive recipients of technologies to active producers of digital content, activating the potential of rural endogenous forces. Economic structure. Traditional dispersed operations evolve into cooperative networks based on digital platforms, reorganizing rural economic relationships. Cultural value. Agricultural products are revalued through symbolic storytelling, transitioning from functional commodities to cultural mediators. This coordinated mechanism of “technological diffusion–economic activation–social connection–and symbolic production” offers important practical insights for rural industrial upgrading, governance optimization, and cultural revitalization. This paper further proposes that rural revitalization policies should recognize the strategic role of new farmers as “endogenous forces” and “transformation pivots”. Through measures such as cultivating digital literacy, optimizing digital infrastructure, and innovating interest-sharing mechanisms, we can release positive effects of new farmers on comprehensive rural revitalization.