In the grand narrative of rural revitalization, cultural governance, as a practice with profound social construction significance, is reflected in the reshaping of the rural value system and the reconstruction of social order. Under the impact of modernization and globalization, rural society faces the challenge of value division and cultural order rupture. As a kind of historical wisdom, ritual and custom interaction demonstrates the two-way generation logic of cultural norms and life practices. At the practical level, new cultural fields are formed by organizational mobilization and cultural space reconstruction, and the national core values are embedded in the specific context of local life. At the institutional level, through the coupling of top-level design and local practice, ritual and custom interaction is cleverly translated into modern institutional arrangements to achieve the endogenous and long-term effectiveness of the value system. The significance of contemporary rural cultural governance is not to simply regulate rural social behavior, but to focus on how to generate collective cultural identity, transform individual identity into collective consensus through lively activities, and then shape the cultural resonance between the state and rural society. This breaks through the functional limitations of traditional instrumental rationality on cultural governance and instead emphasizes the fundamental role of culture in reshaping rural governance order, activating subjectivity, and building public values. The institutionalization of rituals and the popularization of customs jointly promote the transformation of national core values into specific local scenarios, providing a deep structural interpretation for broader social governance. It provides an analytical framework integrating value, structure, and action to understand rural cultural governance, reveals the internal logic of the coordination of the rural cultural governance value system, and builds a practical path for the modern rural cultural order.