红色仪式塑造中国共产党大党形象的多维阐释
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(1.浙江大学马克思主义学院;2.上海交通大学马克思主义学院)

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孙冲亚(1993—),男,讲师,博士,主要从事意识形态与文化安全研究。E-mail:sunchiya@163.com

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国家社会科学基金重大项目(22&ZD240);2025年度浙江省哲学社会科学规划专项课题(25GXSZ016YB)


A Multidimensional Interpretation of the Red Ceremony Shaping the Image of the Communist Party of China as the Major Party
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(1.School of Marxism, Zhejiang University;2.School of Marxism, Shanghai Jiao Tong University)

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    摘要:

    中国共产党历来将掌握形象塑造的主动权视为重要任务,注重通过开展红色仪式来形塑和提升自身形象。作为中国共产党人红色精神和革命基因高度集中的表现形式,红色仪式是兼具权力技术和意义体系的文化象征范畴,能够在塑造政党形象中提供一种规范化和秩序化的路径依循。在红色仪式体系中,红色象征系统构成叙述党的政治生活的重要方式,能够生动地勾勒和传播中国共产党的“革命-建设”者形象;红色语言是中国共产党塑造自身形象的言说系统,能够通过“文本图式”和“操演图式”深描党的精神风貌;红色景观为受众预设了一个神圣的功能性场域,能够促使参与主体和仪式主题形成共鸣,进而产生一种持续增强的认同感。新时代铭刻和厚植中国共产党大党形象,是激励全体社会成员形成强大内聚力的重要方式,亦是稳固执政根基、提升执政效能的必要之举。要在优化红色仪式中掌握党的形象建设的领导权,包括加强红色仪式的规范化供给,构设契合数字时代特点的价值传播方式;创新红色仪式政治叙事的呈现方式,引导群众对党形成更具黏合力的政治情感;强化红色仪式对外传播体制机制的系统性建设,更加生动鲜活地讲好中国共产党的故事。

    Abstract:

    A Multi-dimensional Interpretation of How Red Ceremonies Shape the Image of the Communist Party of China as a Major Party Sun Chongya and Gao Fujin wrote in the Journal of Hohai University (Philosophical and Social Sciences Edition) Issue 1, 2026, that as a political act carrying the red genes and the spirit of the Party, the red ceremony is highly coupled with the formation of the image of the Communist Party of China as a major party:“Red symbol” as a metaphorical carrier, sketches the image of the Party as a “revolutionary builder” with concrete red elements, and gathers revolutionary enthusiasm and fighting spirit; “Red language” as a narrative tool, deeply describes the Party’s spiritual outlook through textual and performative schemas, and conveys the Party’s value concepts; “Red landscape” as a carrier for creating a trusting atmosphere, presupposes a sacred functional field, prompts participants to form an emotional resonance with the theme of the ceremony, and strengthens political identification. The red ceremony has multiple value functions in shaping the image of the Communist Party of China as a major party and is an important support for consolidating the Party’s governance foundation: at the “image recognition” level, it enhances the audience’s sense of identity by depicting the collective memory of the red; at the “image presentation” level, it constructs a power landscape serving the community, improves the political communication mechanism, and strengthens the Party’s political mobilization power; at the “image dissemination” level, it expands the space for emotional empathy, promotes the socialization of the Party’s ideology, and presents the Party’s glorious image in different historical stages in a three-dimensional manner. In the new era, to shape and disseminate the image of the Communist Party of China as a major party, it is necessary to confront the impact of diverse cultural trends, the communication challenges of the digital age, and the cognitive biases in the international public opinion field, and to grasp the leadership of image construction by optimizing the red ceremony: first, it is necessary to strengthen the standardized supply of red ceremonies, exert efforts from the aspects of system, function, and style, and engrave the historical image of the Party shouldering the mission of national rejuvenation; second, it is necessary to innovate the political narrative paradigm of red ceremonies, promote the diversification of narrative themes and the digitalization of presentation methods, and deeply describe the Party’s image of forging ahead in the new era; third, it is necessary to expand the resonance field of red ceremonies, build a translation mechanism between performance and international discourse power, create overseas dissemination platforms, and cultivate the Party’s image of caring for the world, making the image of the Communist Party of China as a major party in the new era more distinct, vivid, and lively, taking root in the country and reaching out to the world.

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引用本文

孙冲亚,高福进.红色仪式塑造中国共产党大党形象的多维阐释[J].河海大学学报(哲学社会科学版),2026,28(1):20-29.(SUN Chongya, GAO Fujin. A Multidimensional Interpretation of the Red Ceremony Shaping the Image of the Communist Party of China as the Major Party[J]. Journal of Hohai University (Philosophy and Socail Sciences),2026,28(1):20-29.(in Chinese))

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  • 在线发布日期: 2026-03-09
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