算法推荐赋能网络思政精准供给的张力与调适
作者:
作者单位:

(东南大学马克思主义学院)

作者简介:

汤顶华(1978—),男,教授,博士,主要从事网络思想政治教育研究。E-mail:53008108@qq.com

通讯作者:

中图分类号:

基金项目:

国家社会科学基金高校思政课研究专项项目(23VSZ043)


The Tension and Adjustment of Empowering Precise Supply of Online Ideological and Political Education by Algorighm Recommendation
Author:
Affiliation:

(School of Marxism, Southeast University)

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 文章评论
    摘要:

    当算法推荐技术深度嵌入网络空间后,网络思政精准供给在对象识别、内容配置、供给实施与效果反馈的协同下,逐步形成了动态化的供给过程。作为平台组织信息供给的重要技术条件,算法推荐一方面可以提升供给对象识别、供给内容配置和供给过程调适的现实可能,推动网络思政由相对统一的内容投放转向更具差异化和针对性的供给展开;另一方面,算法推荐的运行又并非天然地契合思政教育的育人目标,在对象确认、内容导向和主导能力等方面面临一系列现实张力。具体来看,教育对象的不确定性和生成性与主动推荐逻辑之间的冲突,会造成供给对象确认失准、潜在对象遗漏和对象结构固化;个体偏好强化与普遍性内容供给弱化之间的错位,易挤压普遍性内容的传播空间,也会改变供给内容的价值导向与配置逻辑;而平台权力扩张与教育主导权弱化之间的矛盾,则会进一步削弱精准供给的决策基础和实施主导能力。算法推荐赋能网络思政精准供给的张力调适,不能停留于技术修补,需以动态识别精准把握教育对象,以高质量内容强化公共价值供给,以协同治理保障教育主体主导权,从而推动算法推荐更有效地服务于网络思政精准供给的实践展开。

    Abstract:

    After algorithmic recommendation technology is deeply embedded in cyberspace, the targeted supply of online ideological and political education has gradually formed a dynamic supply process through the coordination of target identification, content allocation, supply implementation, and effect feedback. As a crucial technical condition for platforms to organize information supply, algorithmic recommendation improves the feasibility of identifying supply targets, allocating supply content, and adjusting the supply process, and drives online ideological and political education to shift from relatively unified content distribution to more differentiated and targeted supply. Additionally, the operation of algorithmic recommendation is not inherently aligned with the educational goals of ideological and political education, bringing a series of realistic tension in terms of target confirmation, content orientation, and leading capacity. Specifically, the conflict between the uncertainty and generativity of educational recipients and the logic of active recommendation may lead to inaccurate identification of supply targets, omission of potential recipients, and rigidification of recipient structures. The mismatch between the intensification of individual preferences and the weakening of universal content provision tends to reduce the communication space for public-oriented content and reshape the value orientation and allocation logic of supplied content. Meanwhile, the contradiction between the expansion of platform power and the decline of educational dominance further undermines the decision-making foundation and implementation leadership of targeted supply. The algorithm-driven empowerment of the network ideological and political education for precise supply and the adjustment of the tension involved, technical fixes are insufficient. It is essential to accurately identify educational recipients through dynamic perception, strengthen the supply of public values with high-quality content, and safeguard the dominant role of educational subjects via collaborative governance, thereby promoting algorithmic recommendations to better serve the practical advancement of targeted supply in online ideological and political education.

    参考文献
    相似文献
    引证文献
引用本文

汤顶华,张佳婧.算法推荐赋能网络思政精准供给的张力与调适[J].河海大学学报(哲学社会科学版),2026,28(2):30-39.(TANG Dinghua, ZHANG Jiajing. The Tension and Adjustment of Empowering Precise Supply of Online Ideological and Political Education by Algorighm Recommendation[J]. Journal of Hohai University (Philosophy and Socail Sciences),2026,28(2):30-39.(in Chinese))

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2026-05-12
  • 出版日期: