词元(Token)经济的内涵特征、基本规律与发展策略
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(1.中央财经大学中国互联网经济研究院;2.中国科学院大学经济与管理学院)

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Token Economy: Connotation Characteristics, Basic Laws and Development Strategies
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(1.China Center for Internet Economy Research, Central University of Finance and Economics;2.School of Economics and Management, University of Chinese Academy of Sciences)

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    摘要:

    词元(Token)作为生成式人工智能处理信息的最小语义单元,正从技术概念演变为智能经济的核心价值载体。基于技术-经济范式理论,界定了词元经济的概念内涵与技术-经济特征,系统梳理了其从萌芽、爆发到扩散的发展脉络。研究表明,词元经济的有序运行遵循四大基本规律:其一,边际成本递减与需求价格弹性共同驱动的超增长规律,形成“成本下降-降价-需求激增-调用量指数增长-进一步摊薄成本”的正反馈循环,驱动词元调用量呈现超指数级扩张。其二,规模经济与范围经济叠加的超线性收益规律,批处理效率提升、集群调度优化与固定成本摊薄带来显著的规模经济,而多模态任务共享底层计算资源与运维体系则产生范围经济,二者深度耦合使收益增速远超要素投入增速。其三,长尾应用驱动的词元效率分化规律,不同场景的单位词元所创造的用户价值显著分化,进而推动价格分层、提示词工程兴起和企业预算管理模式转变。其四,数据-词元-价值的循环增强规律,形成“更多调用→更多交互数据→更好模型→更高词元效率→进一步刺激调用”的飞轮效应。四大规律相互嵌套、深度耦合,共同构成词元经济发展的完整动力学系统。当前,中国词元调用规模已达全球领先水平,但面临定价偏低、安全合规等突出问题,特别是受数据回流断裂、基础设施错配、品牌认知缺失三大结构性制约。为实现词元经济健康可持续发展,须以数据要素为核心抓手,筑牢数据基础设施支撑体系,构建词元效率评价与数据激励机制,培育全球算力调度与成本优化生态,建立健全全链条治理体系,建立数据互信与出海保障机制,塑造中国词元国际竞争新优势,推动词元经济从超增长向高质量发展跃迁。

    Abstract:

    Token, as the smallest semantic unit for information processing in generative artificial intelligence, is evolving from a technical concept into a core value carrier of the intelligent economy. Based on the techno-economic paradigm theory, this paper defines the conceptual connotation and techno-economic characteristics of the Token economy, and systematically reviews its development trajectory from germination, explosion, to diffusion. This paper finds that the orderly operation of the Token economy follows four fundamental laws: The super-growth law driven by decreasing marginal cost and price elasticity of demand. It forms a positive feedback loop of “cost reduction-price decline-demand surge-exponential growth in invocation volume-further cost amortization”, driving a super-exponential expansion of Token invocation. The super-linear returns law resulting from the overlapping effects of economies of scale and scope. Significant economies of scale arise from improved batch processing efficiency, optimized cluster scheduling, and fixed cost amortization, while economies of scope emerge from multimodal tasks sharing underlying computing resources and operation and maintenance systems. The deep coupling of the two makes the growth rate of returns far exceed that of factor inputs. The differentiation law of “Token efficiency” driven by long-tail applications. The user value created by a unit Token varies significantly across different scenarios, thereby promoting price stratification, the rise of prompt engineering, and a transformation of enterprise budget management models. The circular reinforcement law of the data-token-value cycle, forming a flywheel effect of “more invocations-more interaction data-better models-higher Token efficiency-further stimulation of invocations”. The four fundamental laws are interwoven, mutually reinforcing, and deeply coupled, jointly forming a complete dynamic system for the development of the Token economy. Currently, China has achieved a globally leading scale of Token invocation, but faces prominent problems such as low pricing, security, and compliance issues, particularly three major structural constraints: fragmented data backflow, infrastructure mismatch, and lack of brand recognition. To achieve healthy and sustainable development of the Token economy, it is necessary to take data elements as a core lever, build a robust data infrastructure support system, establish Token efficiency evaluation and data incentive mechanisms, foster a global ecosystem for computing power scheduling and cost optimization, establish a whole-chain governance system for the Token economy, build data mutual trust and overseas expansion guarantee mechanisms, and shape new international competitive advantages for Chinese Tokens, thereby promoting the Token economy’s transition from super-growth to high-quality development.

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欧阳日辉,黄芝萱.词元(Token)经济的内涵特征、基本规律与发展策略[J].河海大学学报(哲学社会科学版),2026,28(3):127-142.(OUYANG Rihui, HUANG Zhixuan. Token Economy: Connotation Characteristics, Basic Laws and Development Strategies[J]. Journal of Hohai University (Philosophy and Socail Sciences),2026,28(3):127-142.(in Chinese))

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  • 在线发布日期: 2026-07-13
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